Optimization study of media creation ideas based on the new media environment

Nowadays, new media are being used in more and fields, most notably the communication industry, with endless online ever-evolving cell phone terminals appearing our lives all time becoming an essential part of lives. Under influence this background, creation dissemination art have gradually become dependent on begun a profound transformation. On one hand, has promoted circulation art, making originally niche categories to mass market; other expanding market audience also play important role influencing creation. Therefore, creative thinking creators nowadays will change accordingly background times.